EB Systems, a Launch KC grant recipient, was recently featured in the news for its innovative approach to helping businesses connect with customers. While the recent NFL Draft in Kansas City was a big success for many local business owners, there were some who felt it could have been better. In advance of the World Cup, EB systems is exploring how their tech can enable businesses to attract customers.
From Startland News:
EB Systems uses mobile apps, proximity-based sensors and wearable Bluetooth devices to create real-time location, reporting and alerting systems. During the NFL Draft, the startup installed beacon readers in various locations throughout the city to passively scan for Bluetooth devices within the area.
“It’s completely private and anonymous. Our goal is not to collect and sell data; what we are trying to accomplish is effective communication to empower the city,” he explained. “… We installed the beacons a week before the Draft, during the Draft and then the week after so that we could get some baseline comparisons.”
EB Systems’ technology has been used in other cities, such as Dallas, to gather data for economic development. With Kansas City becoming a large event destination, it is crucial to be proactive in discovering ways to make the city more tourist friendly, Ruiz said.